SUCCESSFUL SELF-UNDERWRITTEN IPO's
In order to do a Self-Underwritten initial public offering and be allowed to solicit investors, you must go public and file a registration statement with the SEC and follow other guidelines and procedures, which we assist you with.
The president of our company is an experienced securities attorney so we have a great deal of experience structuring deals.
A traditional IPO entails going to an investment banking firm, while paying all the going public legal fees in advance, then they try to raise the capital for you. There is usually no guarantee they will raise the money for you.
With a Self-Underwritten IPO even a start-up company can go public. In a Self-Underwritten IPO you cut out the middle man, which is the investment bank.
We take you public and then you can raise the capital yourself, since your company is now public. Once you register your offering and follow other guidelines you can advertise your investment offering directly to investors through TV, emails, and other forms of advertising. This is something private companies are precluded from
doing. Because the president of our company is a securities attorney, the fee is only $100,000 or less.
Ben & Jerry's Ice Cream
Raised its first $750,000 through an IPO
Ben & Jerry's then used these funds to build a new factory and
to expand their marketing and distribution nationwide.
The company followed up the initial offering they did to the
public with a $5.8 million offering on NASDAQ just one year later.
This additional capital allowed Ben & Jerry's the financial means
to aggressively expand their sales & marketing and distribution
nationally and internationally, becoming one of the founding
"socially responsible" companies we know and love today.
The company was later sold to Unilever for $326 million,
which still carries on most of the founders' traditions today.
Mendocino Brewing Company:
$3.6 million raised in Self-Underwritten Initial Public Offering
Hopland, California, Mendocino Brewing Company raised $3.6
$3.6 million in six months for a new brewery through
word-of-mouth and cards placed in six-pack containers of
ale. In addition, they also placed newspaper ads in the food
section of the paper every weekend for a couple of months
and caught the attention of investors.
$650,000 raised in a Direct IPO they did themselves.
The fuel conservation company, Mirenco, Inc., raised $650,000
using word of mouth alone with an IPO they did without an
investment banking firm. A subsequent public offering brought in
$10 million in under a year. The first $340,000 came from
existing shareholders, which was used to launch a ninety-day
newspaper and radio campaign throughout Iowa to raise the
$7 million raised in four Self-Underwritten IPO's
The Portland, OR, brewery raised about $7 million in four direct
offerings, promising shareholders a free pint of beer a day for
qualified investments. The first offering, for $500,000, was sold
out in three days based on a newspaper ad at Christmas time.
The company followed with two additional offerings, using both
print ads and radio to effectively get the word out. The president
and CEO of the company made personal calls to sell shares.
The company's mailing lists were also used to advertise offerings.
Spring Street Brewing:
$1.6 Million raised in the Internet IPO in less than thirty days
The New York-based brewery hosted a website for its direct
initial public offering and attached notices to six-packs of its
Wit Ale urging customers to visit its site or call the company
for more information, including a prospectus. In one month,
investors paid $1.85 per share, investing a total of $1.6
million for an interest in the microbrewery
$3.6 million raised in an direct offering.
Like coupons, the natural and organic food company put
"tombstone" notices in boxes of macaroni and cheese to let
customers know they were raising money to expand the
company. Customers or prospects responded by requesting a
prospectus by telephone, mail, e-mail or at Annie's website.
The company raised $3.6 million at $6 per share in a year,
and created an army of goodwill ambassadors among customers.
Blue Fish Clothing:
$4 million raised in a Self-Underwritten IPO
Blue Fish Clothing, maker of hand-painted clothing in Frenchtown,
NJ, completed a Direct Public Offering for $4 million primarily to
customers that believed in the organically grown, pesticide-free
cotton clothing the company is known for colorful hangtags in
the shape of fish were placed on all of the clothing they sell,
drawing a lot of inquiries from customers. The company announced
an early end to the offering to create scarcity, and reached the
maximum by the early completion date, with half of the investments
made in the last few days
$675,000 raised in a Direct IPO
Chinaberry is an international catalog company that offers
family-centered books and other items. The objective of their
Self-Underwritten IPO was to be owned by employees, customers,
and other investors who supported and shared their values.
The offering was designed primarily to be marketed over the internet.
The company had a loyal customer base and announcements of the
offering were included in catalogs and product shipments, as well
as direct mail and email messages
$5 million raised in a direct offering in thirty days
The community bank Cornerstone Bancorp raised $5 million in a
direct offering within thirty days from a mailing to customers and
associates. The average investment was $18,000
Costco used the funds from its first offering to open three
warehouses the first year in Seattle, Portland, Spokane, and six
more in the second year. Capital from their funding gave them a
war chest for marketing and PR which in turn gave them the look
and feel of an inevitable success. With that amount of cash they
built a head of steam and became the first company to grow from
zero to $3 billion in sales in less than six years.
Costco now has 540 warehouse stores and sales totaling $76
billion in 2010.
Hahnemann Laboratories, Inc.:
$467,000 raised in a direct IPO
The offering was promoted to customers of a homeopathic
bookseller and a homeopathic software company.
$1 million raised in a direct IPO in ninety days
Boulder, Colorado, JOMY was a ten year old company that sold
security ladders nationwide. The company was generating $1
million in sales and had a history of profits. But the company
needed to expand to meet pent up demand. JOMY was also a
possible acquisition target with a substantial, diverse client list.
A personal sales letter was used to pique investor interest in
coming to a sales presentation. The sales letter talked about the
large untapped need for JOMY ladders, credibility of the company,
growth projections and potential of the expanded company.
Investors from a variety of backgrounds were targeted with a
personalized letter. In all, the sales letters brought in a sufficient
number of investors to generate $1 million for JOMY in ninety days.
JOMY sales subsequently tripled over the next several years
$1 million raised in a direct IPO in sixty days
LaserLock provides authentication services and counterfeiting
prevention cloud-based software. The company raised $1 million
in a DPO in just sixty days, from investors the CEO knew. Eighty
percent of the investors in contact with the CEO invested in the
$1.2 Million raised in sixty days via Self-Underwritten Offering
NACEL Energy Corporation is one of the first companies in the
nation developing utility-scale wind power generation, sustainably
and with local partners in the field. They were founded in February
2006 and by December 2007 had completed their first Direct IPO
at $1.2 million.
Raised their first $1 million through a Direct IPO.
They used these funds for an accelerated national sales push by
both recruiting top sales and sales management talent and
simultaneously expanding into four regional offices in Denver ,
Seattle , St. Louis and Atlanta .
Software giant Intuit bought Omware for $42 million just eighteen
months after their $1 million DPO.
Original Beverage Corporation:
$900,000 raised in a Self-Underwritten IPO in less than six weeks
The maker of Reed's Original Ginger Brew raised over $900,000
with a Direct Initial Public Offering in less than six weeks from a
large customer base. Each bottle of ginger brew included a neck
tag directing people to the company web site where they could
download the offering documents.
The company followed up with a phone call within a couple days
to answer questions and close the sale with the investor's credit
$4.6 million raised in two Self-Underwritten Initial Public Offerings
Real Goods a Ukiah, CA, catalog direct marketing company selling
alternative energy products, tapped its customers twice, raising
$4.6 million through two direct IPO's. In both instances, the
offerings were oversubscribed and numerous investors were turned
The Red Rose Collection:
The Red Rose Collection is a mail order catalog business in
Burlingame , California , that sells clothing, jewelry, and personal
growth products. Red Rose targeted its customers through an
aggressive marketing campaign, including an advertisement of
their stock in each catalog. Red Rose grew revenues from $25,000
to $14 million in a span of eleven years and was named to
INC Magazine's 500 fastest growing privately-held companies for
three straight years.
Tully's Coffee Corporation:
Raised $4.5 million
The Seattle coffee company used radio, newspaper ads, and
promotion through its retail stores to raise $1.5 million in its first
direct IPO, and its second brought in an additional $3 million in less
than a year.
$3.6 million raised in a Direct IPO
Z-Tech, Inc., an innovative shoe company, did a mailing to their
10,000 customers, offering a free pair of shoes for a $250
investment, three free pair for a $500 investment and so on up to
ten free pairs of shoes. The shoes retail for $150 a pair. They ran
radio and newspaper ads and conducted investment preview
evenings. They raised $3.6 million in a Direct IPO in under twelve
The materials in this report, or conversation are provided for informational purposes only and do not constitute legal or financial advice.
These materials are intended, but not promised or guaranteed to be current, complete, or up-to-date.
We do not know if your company will be successful in a IPO.
You know your company best so you can make that determination. This is not a solicitation to buy or sell securities.
The information herein was provided from the internet and we do not guarantee its accuracy.
Any information contained within or via conversation always be certain to check that it is within all
regulatory guide lines. This is not an offer to buy or sell securities.